This week we launched our new open access (OA) programme, Emerald Reach, to the world. This is the result of months of iterative webpage designs and builds, with lots of cross departmental collaboration to bring Emerald Reach to life.
We have created a portal within Emerald Insight with direct access to specifically browse OA content, and links through to the corporate website, containing the new OA policy information. What looks like a simple, yet sleek set of web pages actually has a lot of experimentation bubbling under the surface. This is the first time our users have been able to browse only open access content through emeraldinsight.com, marking an important shift in the discoverability of accessible content from Emerald Publishing.
Our developers spent a lot of time looking into ways of injecting CSS into our website to really highlight the OA content and improve the user’s experience site wide, not just on the new Emerald Reach pages. With quick turnarounds needed on design changes based on stakeholder feedback, the product team evolved its working in the most agile way yet.
The page is live and the Emerald Reach programme has been communicated to the world, but the story does not end there. There will be continuous user testing and iterative improvements on the pages using Scrum methodology as the offering develops and grows, so please check it out HERE and let us know your thoughts.