Category : Product

Better clarity on article pages in academic publishing

Hypothesis and goals

Recently one of the tasks for UX at Emerald has been to look into improving the article pages. The hypothesis and guiding goals behind this project were to improve layout to aid simplification in consuming and reading articles. The existing layout provided a cluttered experience for the user with elements competing for space, and a mixture of legacy features and displaced features competing for visual attention.

original article page

Discovery workshop

Our aim of initial research was to understand the functionality and features our users would expect as a minimum, and if there are any improvements we could implement.  To start with we held a discovery workshop with subject matter experts to explore the hypothesis and provide some initial pathways to research.

Personas

Starting out with our key personas identified from the discovery, we looked at Students due to being heavy consumers of our research. Our secondary personas were editors who would have great ideas on how to make improvements to support further research creation. we also considered authors, who both create and consume our articles.

Student persona

Analysing analytics and benchmarking

We carried out some benchmarking based on heuristic analysis on sites to explore how other similar sectors approached the hypothesis, what was working and what wasn’t.

Also, this was a good time to grab the analytics to reflect a variety of sections which were relevant to the research. This allowed us to gain data insights and patterns that may point towards sections that were working, and not. This combination allowed to formulate some initial paths to take in discovery.

Usability testing

We found a quick set of usability tests on how students used our article pages really helped us here. All remote with students, the insights we got here were useful and sometimes surprising!

Out of this early discovery we then had a priority list of improvements on which to explore within sketching exercises.

Collaborative design and wireframes

One of the great things about collaborative design is that it can involve a variety of people (Users, Subject matter experts, Developers, Product Owners & Stakeholders) and this approach means it’s a more open and broader creative thinking process which gives a perspective one group of participants just might not think of.

We sat down with pens, paper whiteboards and post-its, working together & talking through the scenario. Quickly producing (and binning) ideas that cumulated in a set of wireframe sketches ready to test.

A few key areas of the page were focused on, one of the existing issues was that the journal and article information, plus the article tools were all mixed in together visually. We took the tools and gave them their own panel in the sidebar, and made primary actions a focus, while pulling back the lesser used actions into a dropdown to create space.

Also, we took the journal information and gave this its own panel, again in the right sidebar. This had two positive outcomes. it brought the abstract further up the page, and vastly simplified the article reading flow by stripping the article flow down to basic essentials, thereby giving the article & journal information a separation and more defined sections on the page.

Other simplifications explored were moving citations and downloads to the foot of the article, and providing a dedicated section in the sidebar for citations and references.

Article page wireframes

Hi-fidelity prototypes and testing

Usually in a research and design scenarios our process would now move onto digital wireframes which we would prototype and test.

On this occasion, we took our first iteration of paper sketched wireframes and built a quick high-fidelity prototype to show some simple interactions in Invision. We could then take this prototype & test remotely with users and share out the initial idea with stakeholders.

From these results, we iterated feedback back into the prototype, adjusting and refining until such a point we had an initial release we could develop into a working mvp.

Hi fidelity prototype for article page

Reflection

The outcome was an evolved and improved user experience with defined sections for reading, tools and overarching journal information. The article is now simplified, with less visual noise cluttering up the natural article reading flow. Secondary tasking & information such as Journal information & article tools were placed in panels to create defined sections, making the article the primary focus.

Going forward over time we would take a further look at heat mapping and analytics to measure the outcome, and if there is any way in which we can further refine this area.

 


Agile ways of working for the win

This week we launched our new open access (OA) programme, Emerald Reach, to the world. This is the result of months of iterative webpage designs and builds, with lots of cross departmental collaboration to bring Emerald Reach to life.

We have created a portal within Emerald Insight with direct access to specifically browse OA content, and links through to the corporate website, containing the new OA policy information. What looks like a simple, yet sleek set of web pages actually has a lot of experimentation bubbling under the surface. This is the first time our users have been able to browse only open access content through emeraldinsight.com, marking an important shift in the discoverability of accessible content from Emerald Publishing.

Our developers spent a lot of time looking into ways of injecting CSS into our website to really highlight the OA content and improve the user’s experience site wide, not just on the new Emerald Reach pages. With quick turnarounds needed on design changes based on stakeholder feedback, the product team evolved its working in the most agile way yet.

The page is live and the Emerald Reach programme has been communicated to the world, but the story does not end there. There will be continuous user testing and iterative improvements on the pages using Scrum methodology as the offering develops and grows, so please check it out HERE and let us know your thoughts.


ODI & Product checklists

I’m pleased to announce that we’ve released a set of checklists today, detailing what we’re doing to make the content we publish easier to find.
First off the bat is our NISO Open Discovery Initiative checklist. This helps us convey, in a standard format, exactly what we’re doing to increase the discoverability of our content.

We have also published checklists detailing what we do for each of our three main products, Books, Journals and Case Studies. These checklists include information about A&I services, social media and metadata. We’re working on a fourth checklist, covering our discovery-related activities for Open Access content, which we plan to release shortly.

The checklists can be found here


Take a peek at our monographs

As our Product digital team work on improving the on Emerald Insight content experience, incremental changes are being released onto the site enhancing its usability, discovery and not forgetting its aesthetic pleasure!

PDF Previews for our latest monographs (and the Transport eBooks Collection’s monographs) have now been enabled on www.emeraldinsight.com, allowing everybody, be they customers or inquisitive parties, the opportunity to view the prelims and first few pages of the first chapter. Not only is this a great way to give people a taste of the title, it allows Google to better index the content, aiding in the discovery for Emerald’s book titles.

 

Additional work is starting soon to improve on this offer by expanding the free preview to the whole first chapter of each new monograph on the site.


Heigh ho, Heigh ho, it’s off data mining we go

As a publisher, we want to meet the needs of researchers and academics who interact with our site to ensure that we offer the best user experience and functionality possible. With this in mind, we began a project to facilitate text and data mining on emeraldinsight.com, following requests from individuals and institutions in recent months.

So what is text and data mining, or TDM as it is often shortened to? Well, it is the analysis of large bodies of work by a machine, to try and identify trends that would not ordinarily be picked up through usual ‘human’ reading. For example, the processing of data contained in a large collection of scientific papers in a particular medical field could suggest a possible link between a gene and a disease, or between a drug and an adverse effect – things that a human would never piece together after reading thousands of articles.

Mine

With so much amazing content on our site, it was an obvious decision to enable this functionality. Hopefully by doing so, it will spark further ideas and research and perhaps even change the world!.. Okay, we are maybe getting a bit ahead of ourselves, but it is still a good thing that it is now available.

Having investigated a number of different options as to how we could do this, we decided to go with a solution that involved the use of CrossRef’s TDM facility. This meant adding additional data into current and future deposits with CrossRef, along with depositing a huge tranche of historical information. So far, we have provided data for over 200,000 articles, and this number will continue to grow over forthcoming weeks. We have also enabled access to the equivalent number of machine-readable files on our site.

Users wishing to mine the site are encouraged to inform us of their intention to do so, so they are not automatically blocked by our system. There are also the usual access restrictions in place, so a user will still have to be a subscriber to the content. But aside from those minor caveats, we encourage our users to use the facility and mine for that one diamond of information that is just waiting to be discovered.


Reading full books just got easier

The most recent development for users of book content on is now live on www.emeraldinsight.com in the form of full book download. All non-series book titles published from 2016 onward have the option to download the whole book title in PDF and ePub format. This is in addition to the pre-existing individual chapter download option. Not only will this provide more choice in how end users consume book content, the functionality will aid usage of the content which should make librarians even happier!

 

Work was carried out by the digital team and its business partners from Production and Customer Operations, helping to enable the required changes in the typesetting process, the implementation of the functionality on the site and the end to end testing.

Full Book DL

This development places the latest, highest value book titles in a great position for future product development, especially when considering potential new business models for Emerald’s customers.


Feeding RePEc for content hungry economists

Knowing what researchers need in order to do their job is something that all publishers work towards. A part of that focuses on ensuring content on the subject matter they are researching is discover-able. Over the past year we’ve heard from economists who want to access our abstracts as part of the RePEc service and during the last few weeks we’ve been working to make this happen.

RePEc (Research Papers in Economics – http://repec.org/) is a volunteer maintained project that collects data from various sources, then serves the metadata to users through a variety of different services. Emerald used to provide journal data to the RePEc, but technical issues caused it to fall behind several years ago.

Now, with the new digital teams in place, we are working to get our latest article metadata onto RePEc’s database, with the first steps to make some of our more recent journal metadata available. This is already underway with the creation of a new FTP server, the sourcing and conversion of content which has been successfully tested with a batch of 41 journal titles. Following on from this, we are working to make an automated feed live in January to allow the flow of new journal metadata to reach RePEc faster and with minimal manual intervention. This will then be extended to Book metadata, to better serve the needs of economics researchers.

Watch this space for further updates!


A new little feature for the Mendeley fans out there

We know that researchers love Mendeley – the free reference manager and academia’s answer to LinkedIn. Academics can use it to (in Mendeley’s words) “manage your research, showcase your work, connect and collaborate with over five million researchers worldwide”. So, if you’re a Mendeley fan, we want to make it as easy as possible for you to save an Emerald journal article or book chapter to your personal Mendeley library.

We had the option there to do that on Emerald Insight already, but it was hidden as a tiny social share button in the ‘plus others’ section of our social share list on article pages, so it was pretty hard to find. The first thing we’ve done to fix this is make the Mendeley button appear in that social share list, alongside the share to Facebook, Twitter and LinkedIn buttons down the right-hand column of the article pages.

The Mendeley button

However, the more interesting and useful thing we’ve done is create a big new button right at the top of the article page – you can’t really miss it! But here’s a screenshot to prove it anyway.

mendeley

So now it’s super quick and easy to save all your favourite Emerald journal articles straight to your Mendeley library. We’re still working on rolling the buttons out to book pages, but in the meantime, we hope you find this new little feature useful!