Our recent user research has revealed that one of the biggest bugbears for our customers is getting hold of content when they’re not at their home institution.
A number of technologies aim to solve this problem, including VPNs, proxy servers and federated access. While all of these systems work, they also put extra actions between the user and the content they’re looking for. User research indicates that the more steps there are between intent & fulfillment, the less likely it is that the user will persist to the fulfillment stage. As a result of this, we’re always looking for ways to make the user journey smoother, and the CASA initiative recently launched by Google Scholar promises to help do just that.
Campus-activated Subscriber Access (CASA) builds on the existing Subscriber Links program, adding seamless authentication and content access to Google Scholar links to Emerald content. When readers use GS on-campus, CASA notes their institution and associates that with their device or Google account for 30 days. When they later use Google Scholar off-campus with the same device or user account, CASA will send confirmation of their affiliation to Emerald, and we will use that to verify their access to the content they wish to read. No passwords, no virtual networks – if you have a subscription, we’ll take you straight to the paper.
As this builds on Subscriber Links, CASA will automatically work if you have that set up for your institution – you don’t need to do a thing. The process is seamless for the end-user as well, and requires no actions on their part.
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