Hello, world! My name is Asad, and I joined Emerald around seven weeks ago as a user experience (UX) Developer. First and foremost, I would like to thank everyone at Emerald. It is not always easy to transition into a new career, meeting new people and learning the ins-and-outs of a business, but the people at Emerald made me feel welcome and made the transition a seamless experience.
To be clear, I have never held the role of a user experience designer before my current position at Emerald. Sure, I had created wireframes, prototypes and assumption based personas, but I had never really delved into UX. I didn’t know it at the time, but I was only skimming the surface. There’s so much more in UX than meets the eye. To be completely honest, I thought UX was wireframing, designing and creating interactive prototypes. Sure, that’s a part of it, but that’s only the tip of the iceberg. To get to the wireframing and designing stage, you need to know what you want to improve; you need to plan and conduct research sessions and come up with innovative solutions to problems that don’t just imitate other solutions but improve on them.
I think it is fantastic how the team is very well organised, and how we have a set UX process. That does not mean that we do not look for new solutions and software that may make our jobs easier. We have the freedom to look at new software, techniques, process changes and are actively encouraged to share these findings with the team
It was up to me whether I wanted to undertake a project myself so I chose to get cracking straight away and began to lead my first project. I was tasked with seeing if we could improve the way our customers consume content from Emerald. To find out what we can do as a business to help our customers find the content they’re looking for faster with as little effort as possible. The research began!
I began gathering data on existing methods of content consumption by conducting a competitor analysis with both direct and indirect competitors. I analysed the data that was accumulated to see what the best approach for Emerald would be and used all of that collective information to come up with a potential solution. Finally, I began to create a complete roadmap for tasks (with timeframes) of ways in which we can take the data gathered to create the potential solution I devised and showed key stakeholders to get their feedback.
Currently, we’re in the process of conducting further research, which may include wireframes and prototypes (the part I love) to get a better understanding of user requirements and to determine if the solution works for our audiences. To be honest, leading this project was daunting. I have never lead a project before, and I had never done any of the tasks that I was given previously. It was a learning experience, which was frustrating at times, but overall it was a worthwhile endeavour that I have learnt a great deal from. If everything was perfect and people knew every task that they started, the UX role would not exist. I am now at a stage where I am taking on multiple projects simultaneously, and completing tasks that I have also never done before. That is something that I am very proud of. Just remember, experiment, fail, learn, grow, prosper and repeat!
I would like to finish off this blog post by providing some resources for UX designers, especially if you are new to the whole UX role (like me), but also for UX pros. You can learn about the different processes that businesses go through, all the different terminology and current best practices (which are always changing). I wish you all the best of luck in everything that you do, whether that is UX or something else.
I have already learnt a great deal, and I am incredibly excited to learn more in the future with Emerald.